Since joining Yvonne LaFleur in November 2024, I have successfully grown the brand's Instagram (starting at 2,000 followers), TikTok (0 followers), and Facebook (2,000 followers) accounts to nearly 300,000 followers across platforms within just six months - entirely through organic strategies, without the use of paid advertising. By executing an aggressive social media marketing approach, I have consistently captured audience attention, driving multiple viral videos that have significantly increased brand visibility.

My efforts have led to a dramatic rise in both sales and foot traffic, ultimately resulting in the complete sellout of multiple categories of Yvonne LaFleur merchandise. In particular, her signature fragrance sold out in one month and earned over $50,000 in revenue. I actively monitor audience feedback across platforms, ensuring content aligns with their interests while staying ahead of trends and optimizing future strategies.

Through strategic execution, I’ve significantly elevated Yvonne LaFleur’s digital presence, transforming social media into a key driver of business growth. The brand’s rising influence has captured the attention of fashion icons and celebrities alike, including Sarah Jessica Parker, Sharon Stone, Liv Tyler, Vanessa Hudgens, Dita Von Teese, and Mary McDonald. Most notably, Yvonne LaFleur’s social media success has garnered press coverage both locally and internationally, with features in The Times-Picayune and Daily Mail UK, spotlighting the brand’s rapid digital ascent . Most notably, Yvonne LaFleur was recently invited as a VIP guest to the prestigious White House Correspondents’ Dinner in Washington, D.C., a request made in part by the brand’s loyal European following.